GolinHarris

Message: Disciplined Communication To Drive Business Results

In this complicated digital world of communications, the development of a clear, concise message architecture and focused discipline of delivering those messages is more important than ever.  Failure to do this has slowed corporate growth, damaged reputations, lowered shareholder value and destroyed presidential campaigns.  But effective message discipline can improve and protect brand reputations, increase the bottom line, and help an organization negotiate through the most difficult crisis.  There is no doubt that our emphasis on the creation of a message architecture and focus on the discipline of delivering those messages in all communication, across all channels, is what sets the GolinHarris communications training model apart from our competitors.

MESSAGE emphasizes the creation of a message architecture and discipline of delivering those messages in all communication.  Our professionals provide clients the tools necessary to create messages that resonate with each target audience and drive business results.  We assist executives in creating messages for media events, product launches, Capitol Hill testimony, board presentations, speeches and many other types of communication.  We help ensure that each set of messages ladders back up to the organization’s brand position and overall message architecture.

Core Offerings include:

1. Message Architecture and Discipline
2. Executive Presentation Skills
3. Media Coaching
4. Crisis Training
5. Digital Communications Delivery and Training
6. Testimony Training

Top Media Tips:

1. Prepare before you talk to media.
2. Develop three clear and concise messages.
3. Address every question and bridge back to message.
4. Be flexible; reporters set the deadlines.
5. You are always “on the record.”


Top Presentation Tips:
1. Start with three key messages.
2. Let the messages drive the presentation.
3. Keep visual aids simple and don’t overload them.
4. Be energetic and communicate with voice and body language.
5. Motivate the audience.