GolinHarris

Panache: Asian-American Marketing

Panache is our specialty Asian / Asian-American communications practice. Answering the needs of the increasing number of Asian-related enterprises, Panache provides support to Asian organizations entering the U.S. and U.S. companies going to Asia. Panache possesses a broad knowledge of the Asian-American market, assisting companies to reach this important and growing segment of the population. The Panache team is multi-lingual, with language skills in Mandarin, Cantonese, Tagalog, Japanese and Spanish. Panache knows that Asian outreach requires specialized knowledge of the niche communities and are proud of our experience in reaching out to diverse Chinese, Filipino, Indian, Vietnamese, Korean and Japanese communities.