CHICAGO, IL (Nov. 1, 2007) – GolinHarris today announced the launch of its worldwide sustainability practice, branded as GeoImpact. This practice will focus on issues and business imperatives rooted in four key pieces of sustainable development, first outlined more than 20 years ago in the historic Brundtland Report: environmental sustainability, economic sustainability, social sustainability and political sustainability.
GeoImpact will be led by Scott Farrell and Lane Bailey. Farrell is regional managing director of the agency’s Central Region and worldwide head of corporate communications. Bailey is managing director of the agency’s Washington, D.C. office and worldwide head of public affairs.
“GeoImpact will help companies and institutions around the world – large and small – design sustainability platforms and communicate commitment and success to key stakeholders,” GolinHarris President and CEO Fred Cook said. “Our point of view is that sustainability has grown from an important plank in a CSR program to become a global ‘value.’ Successful organizations must now look at sustainability issues as part of their bottom line – along with profit and community involvement.”
As part of a global offering, GolinHarris has identified GeoImpact leaders in all of its major global markets including: Brussels, Chicago, Dallas, London, Hong Kong, Greater China, Los Angeles, Miami, New York, Orange County (California), Singapore and Washington, D.C.
GeoImpact grew out of existing GolinHarris work on sustainability issues including energy and security, climate change, carbon offsets and sequestration and clean water. The team has extensive experience helping clients leverage existing practices to build strong platforms, garner the right allies and partners and communicate a strong commitment to sustainable development and the world around us. GeoImpact competencies include:
• Auditing Sustainability
• Establishing Benchmarks
• Leveraging Assets
• Designing a Dynamic Platform
• Building Allies
• Ensuring Accountability
GeoImpact joins three other GolinHarris specialty practices – Change, bringing corporate citizenship solutions to companies and organizations; Insidedge, leading companies in the development of world class employee communications; and Engage, advising clients on activism and issues management – to offer a suite of unique capabilities and world-class experience that helps lead companies through the complex global environmental, economic, social and political landscape.
For its part, many GolinHarris offices already have embraced a variety of innovative sustainability practices. The firm intends to build on its work in this direction by looking inward: GolinHarris already is identifying its own best practices and will continually improve its sustainability performance with an eye to understanding clearly and quantifying its carbon footprint; setting on a path to minimize its CO2 impact; and ultimately becoming carbon neutral.
About GolinHarris
GolinHarris is a leading public relations agency offering a distinctive combination of global resources and personalized service in the Americas, Asia Pacific, Europe and the Middle East. Clients include Bristol-Myers Squibb Company, Dow Chemical Company, McDonald’s Corporation, Nintendo of America Inc., Orange, Texas Instruments and Toyota Motor Sales USA, Inc. GolinHarris celebrated its 50th anniversary in 2006, and is proud to have been selected as 2007 Large PR Agency of the Year in the PRWeek Awards, PRWeek Magazine’s 2007 Editors’ Choice and Large Agency of the Year by The Holmes Report. The agency is headquartered in Chicago and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.golinharris.com or to join GolinHarris’ discussion on the future of public relations, visit www.NextFiftyYears.com.