GolinHarris

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News

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2010

  1. 8/25/2010

    GOLIN HARRIS APPOINTS JEREMY WALKER AS HEAD OF SPORTS MARKETING AND BRANDED ENTERTAINMENT

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  2. 8/23/2010

    SARGENTO FOODS INC. SELECTS GOLIN HARRIS AS AGENCY OF RECORD

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  3. 8/19/2010

    GOLIN HARRIS APPOINTS DARBY DOLL TO LEAD CHINA

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  4. 8/18/2010

    BLING NATION TAPS GOLIN HARRIS TO LEAD CONSUMER PUBLIC RELATIONS

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  5. 8/10/2010

    GOLIN HARRIS PROMOTES DEBBIE HARVEY TO SENIOR VICE PRESIDENT

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  6. 8/4/2010

    GOLIN HARRIS APPOINTS ROBERT PHILIPS VICE PRESIDENT IN ITS DIGITAL AND INTERACTIVE MEDIA GROUP, DIALOGUE

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  7. 8/2/2010

    GOLIN HARRIS SELECTED AS ONE OF THE 2010 BEST PLACES TO WORK IN LOS ANGELES

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  8. 7/28/2010

    GOLIN HARRIS APPOINTS AMBER PORTER COX AS VICE PRESIDENT

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  9. 7/26/2010

    NADAguides.com SELECTS GOLIN HARRIS AS AGENCY OF RECORD

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  10. 7/13/2010

    GOLIN HARRIS APPOINTS GREGORY PAPAJOHN NEW YORK CORPORATE GROUP LEAD

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  11. 7/2/2010

    GOLIN HARRIS APPOINTS DAN ZUKOWSKI SENIOR VICE PRESIDENT

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  12. 6/30/2010

    GOLIN HARRIS APPOINTS KIMBERLY BERNHARDT SENIOR VICE PRESIDENT

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  13. 6/24/2010

    GOLIN HARRIS ADDS TWO NEW VICE PRESIDENTS TO GROWING CORPORATE COMMUNICATIONS PRACTICE

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  14. 6/23/2010

    GOLIN HARRIS CHICAGO APPOINTS LAURA CHALELA HOOVER TO DIRECTOR, NUTRITION AND WELLNESS

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  15. 6/18/2010

    GOLIN HARRIS CELEBRATES SECOND ANNUAL AL’S DAY

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  16. 6/15/2010

    GOLIN HARRIS EXPANDS RELATIONSHIP WITH DOW CHEMICAL COMPANY

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  17. 6/7/2010

    GOLIN HARRIS APPOINTS HENRIK HANNEMANN COUNTRY MANAGER IN GERMANY

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  18. 4/1/2010

    GOLIN HARRIS PROMOTES IDIL CAKIM TO SENIOR VICE PRESIDENT

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  19. 3/31/2010

    GOLIN HARRIS APPOINTS ZANDRA ZUNO TO LEAD NATIONAL HISPANIC MARKETING PRACTICE

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  20. 3/22/2010

    LAS VEGAS SANDS SELECTS GOLIN HARRIS FOR SANDS ECO 360˚ GLOBAL SUSTAINABLE PROGRAM LAUNCH

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  21. 3/18/2010

    GOLIN HARRIS NAMED PRWEEK LARGE PR AGENCY OF THE YEAR 2010

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  22. 3/9/2010

    GOLIN HARRIS SOCIAL MEDIA EXPERT IDIL CAKIM PUBLISHES NEW BOOK

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    Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers shows businesses how to build relationships, propel word of mouth, and grow online

    NEW YORK (March 9, 2010) – In her new book, Implementing Word of Mouth Marketing, GolinHarris social media expert Idil Cakim helps readers develop a thoughtful plan to find their online influencers, pick the right approach to engage them and to measure the impact of online word of mouth programs.

       As Cakim describes the method and science behind word of mouth marketing, she shows readers how to track online opportunities and pin them down, utilizing the power of online influencers.  Cakim also provides a comprehensive measurement planning guide for those concerned about their bottom line. She explains how to track, coalesce and evaluate the impact of conversations online and offline. 

       “These days, most people believe in the power of word of mouth – but few know how to really harness and measure it,” says Cakim. “This book helps organizations understand not only how to listen and engage in online conversations but also how to ensure that they’re quantifying the full value of their efforts.”

       According to GolinHarris’ proprietary Trusted Media Index survey, word of mouth is the most trusted mode of communication and the largest single influencer of purchasing decisions.  As offline conversations trickle online and as user-generated comments influence news offline, businesses need to learn how to connect and engage with stakeholders in a whole new way. With a projected 2.2 billion global Internet users by 2012, the Web presents marketers with a tremendous opportunity to connect with audiences online to share their stories. Yet only breakthrough ideas that are carried out methodically cut through the clutter.

       “Idil’s book is an evergreen resource with best practices and case studies that show to how to craft stories and build communications vehicles that will resonate with influencers online,” said Fred Cook, president and CEO of GolinHarris. “It helps communicators formulate smart word of mouth strategies and effective tactics that can be applied immediately.”

       Jeff Beringer, senior vice president of GolinHarris’ Dialogue Practice adds, “Most books of this genre tend to focus on the phenomenon itself, instead of how to plan for, execute and analyze the successes of WOM programs.  Implementing Word of Mouth Marketing will help organize online communications more effectively, to maximize word of mouth.”
    Implementing Word of Mouth Marketing was published by John Wiley & Sons and is available NOW at Amazon.com and at Barnes & Noble.

    About Idil M. Cakim
    Idil M. Cakim is vice president of Interactive Media at GolinHarris and a member of the firm’s Dialogue integrated media practice. She works with clients and GolinHarris teams around the world to implement effective word of mouth and social media marketing programs. Her work includes support for a wide variety of organizations, including Unilever, Olympus America, Playtex and the National Peanut Board TO connect with audiences online.

    Cakim served on the board of the Word of Mouth Marketing Association and regularly publishes articles in business magazines and trade publications on social media and word-of-mouth strategies. She has been quoted as an expert in online communications in the New York Times, The Financial Times, Harvard Business Review, CNet News and the Chicago Tribune, among others.  She shares her perspectives on word of mouth  marketing on http://dotwom.com, and also contributes to GolinHarris’ Speaking of Social Media blog at http://ghdialogue.posterous.com..


    About GolinHarris
    Established in 1956, GolinHarris is a leading full-service public relations agency with 30 wholly-owned offices located in the Americas, Asia Pacific, Europe and the Middle East.  We provide strategy and execution across practices such as consumer brand marketing, corporate communications, digital/social media, corporate social responsibility, healthcare, internal communications, multicultural communications, technology and public affairs.   For more than 50 years, GolinHarris has created innovative and award-winning public relations programs that deliver results for clients such as BP, Dow Chemical Company, Florida Department of Citrus, Kaiser Permanente, McDonald’s, Nintendo of America Inc., Olympus, Orange, Texas Instruments, and Underwriters Laboratories. GolinHarris was recognized as PRWeek’s 2009 Global Agency Report Card Bronze Medal Winner and was named 2009 Asia Pacific PR Consultancy of Year and the 2008 International Consultancy of the Year by the PRCA.  In addition, GolinHarris has been selected as one of the 2009 Best Places to Work For by The Holmes Group, Atlanta Business Chronicle, National Association of Business Resources, Sunday Times and Crain’s New York. The agency is headquartered in Chicago and is a subsidiary of the Interpublic Group (NYSE: IPG). For more information, visit www.golinharris.com.
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  23. 3/8/2010

    GOLIN HARRIS APPOINTS JAMES KELLY AS THE AGENCY’S FIRST CREATIVE DIRECTOR

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  24. 3/3/2010

    STATE OF VIRGINIA SELECTS GOLIN HARRIS TO LEAD STATE-WIDE CONSUMER ENERGY EDUCATION CAMPAIGN

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  25. 2/18/2010

    IZOD INDYCAR SERIES TEAMS UP WITH GOLIN HARRIS TO GROW LEGACY SPORT

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  26. 2/16/2010

    GOLIN HARRIS PROMOTES ELLEN RYAN MARDIKS TO VICE CHAIRMAN

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