From Our CEO
Welcome to GolinHarris,
Let me tell you a little story about who we are and the value we deliver to our clients.
In 1956, a guy named Al Golin founded a small agency based on a few simple values, honesty, humility and trust.
Since the beginning, the GolinHarris culture has been the primary driver behind the Agency’s success. Across our offices from London to Shanghai, you find the same kind of real people. Maybe it’s our Midwestern values that attract honest, hard-working, straight-talking professionals – who take their work more seriously than they take themselves.
Over the past 50 years, we have created a rich legacy. Our history is filled with remarkable anecdotes like the time when Al Golin made a cold call to Ray Kroc, an entrepreneur with a handful of hamburger stands. Or more recently, when GH was named Agency of the Year by three different industry organizations. We are proud of these stories and we are in the process of collecting them from as many people as we can.
Our clients also have compelling stories and we tell them with authenticity – not based on spin or hype – but on the true character of their organizations. We search for the unique identity at the heart of every company and share those core values with employees, customers and other stakeholders.
Our focus goes beyond our clients’ products and spotlights the individuals behind them – the real people whose commitment and ideas are critical to their success. Our job is to discover the personal insights that truly differentiate an organization, whether they come from a CEO in Manhattan or an engineer in Helsinki.
We also empower real people to tell our clients’ stories, leading the revolution in word-of- mouth communication, where opinions of friends and family dictate the success or failure of a brand. Leveraging online social networks and offline personal experiences, we work to engage our customers’ customers as the ultimate brand ambassadors.
In the coming months you will be hearing more about our people and our stories right here on golinharris.com.
Sincerely,
Fred