GolinHarris has been an innovator in branding and marketing public relations for nearly 50 years. Our teams around the world educate and motivate consumers, customers and other key audiences to embrace corporate and product brands. We recognize that what matters most in brand marketing is the relationship between a brand and the people with whom a client does business- and that the key to a sound brand relationship is trust.
Clients tell us that what sets us apart is our focus not just on what to say and how to say it, but on what brands need to do to win the minds, hearts and wallets of their key audiences. Words are good, but substance and action drive business.
Our global reach combines with strong on-site knowledge of all major global markets to ensure a tailored approach. We understand the difference between global branding- which is the right thing to do-and global marketing, which isn't: Brands must have universal appeal and a single-minded vision, but marketing programs that support them must respect local tastes and culture or they will fail.
Our job is to help our clients turn their companies and products into great brands. We use an approach called GH BrandingTM to define and refine brand identity, brand image and brand positioning. Then, a three-prong approach is developed to reach target audiences with specific, motivating messages that build trust, leadership and active preference.
