As marketing moves from mass to niche, GolinHarris has developed a behavioral research model to zero in on the right consumer with a message that motivates.
Anthrographics is a strategic research and planning methodology that allows us to
find, understand, reach, and
motivate your target audience more strategically, efficiently and effectively to build awareness, trial and loyalty for your brand and product.
Anthrographics blends demographic, psychographic and ethnographic insights into Predictive Personality Profiles of your target audience that draws picture of the real, "live" person we need to reach, motivate and inspire. It becomes the foundation for planning, message strategy and the big idea. It is key to marketing effectively today, in the age of personalized, customized, individualized marketing, when the only way to really reach me is on "Channel Me."
