Change is a full-service practice that delivers comprehensive corporate citizenship solutions, including strategic philanthropy, corporate social responsibility, social marketing, cause-related marketing and public education services to corporations, consumer brands, non-profits and government agencies.
Change helps companies and brands establish stronger connections with key stakeholders by setting clear, strategic priorities for their corporate citizenship efforts. Armed with a proprietary research approach and insights born from nearly a half century of experience, Change helps clients transform corporate citizenship into a powerful tool for building brand value, competitive advantage and stakeholder loyalty.
Change approaches corporate citizenship as an essential business asset that is baked into the essence of an organization at every level - helping to define brand character and shape the company's mission, while building deep and lasting trust.
Change conducts an annual Corporate Social Responsibility Survey to assess consumer perceptions of corporate citizenship. Click here to read the executive summary of the most recent survey, "Corporate Citizenship Gets Down to Business."
Change conducts an annual Corporate Social Responsibility Survey to assess consumer perceptions of corporate citizenship. Click here to read the executive summary of the most recent survey, "Doing Well by Doing Good 2005: The Trajectory of Corporate Citizenship and American Business." The 2006 "Doing Well by Doing Good" survey is due in the fall.
