Golin HarrisCapabilities
Capabilities
Global PracticesSpecialty ServicesAnthrographics: Consumer SegmentationBrandguage: Strategic Analysis & PlanningChange: Corporate Social Responsibility Confianza: Hispanic Marketing Dialogue: Integrated Media EngineEngage: Activism Issues ManagementGadget: Consumer ConnectivityGeoImpact: The Growing Power of SustainabilityInsidedge: Internal CommunicationsIntegration: Multicultural CommunicationsLongevity: Aging Issues & Opportunities Panache: Asian-American Marketing Trust Branding: Brand Positioning & MarketingTrust Communications: Media & Message Training
Engage:  Activism Issues Management
In response to the growing influence of NGOs, GolinHarris has formalized its years of experience managing the impact of activist groups. Engage is a comprehensive offering to proactively manage activism. We offer organizations the intelligence and analysis to identify key issues.

Our Friends and Foes analysis determines which groups and issues pose the greatest risk and opportunity for our clients' business. Then we devise an engagement strategy and action plan. Our approach has proven effective at both leveraging and deflecting the influence of activists on issues ranging from the environment to animal welfare.

Our experience in defending companies from a wide range of activist groups has led to the development of a proprietary approach to deal with negative campaigns at all points of the issues spectrum, from their inception through a massive protest or boycott. Although no two situations are the same, our experience helps us guide clients through the most delicate issues while protecting their business and their reputation.

 

Contacts:
Mitch Head
Thought Leader
mhead@golinharris.com