Integration is GolinHarris' holistic approach to multicultural communications. With multinational and multilingual professionals in Asia, Europe, the Middle East and North America,
Integration analyzes the societal shifts resulting from immigration and multiculturalism, and designs programs to involve emerging ethnic groups in mainstream marketing campaigns. Based on our understanding of social, religious and linguistic differences, our multicultural team modifies messages and supplements strategies to reach diverse audiences with a cohesive brand position.
The Integration team has expertise across a number of industries including consumer, healthcare, entertainment, technology, government and non-profit. Additionally, the team draws support from GolinHarris world-class specialty practices in the areas of internal communications, corporate social responsibility, activist issues management, and new media, among others. Most importantly, Integration team members live the "Multicultural Experience" offering clients innate insights and sensibilities to various ethnic groups throughout the world.
