With Longevity, GolinHarris helps clients anticipate issues and capitalize on management, marketing and public affairs opportunities presented by the aging population, using a variety of research-driven tools and approaches. We specialize in understanding those born between 1946 and 1964 – commonly known as "Baby Boomers" – and focus on helping clients seize strategic opportunities to capitalize on the next important phase of their lives: preparing to retire (or to reinvent!)
Our team of experts tracks trends and counsels organizations on communications strategies related to the shift of this enormous and influential consumer segment to its newest life stage –proactively addressing a wide range of topics from workforce issues to public policy shifts to marketing insights.
Boomers' influence is effectively described by noted gerontologist, Age Wave author and Baby Boomer Dr. Ken Dychtwald:
"…Whenever we reach any stage of life, the issues that concern us – whether financial, interpersonal, or hormonal – become the dominant social, political and economic themes of the time… We don't just experience life stages or consumer trends; we transform them."
GolinHarris helps clients adapt and address the business implications of this transformation.
Click here for news of our participation in the International Mature Marketing Network.
